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The story of AccessU2 Mobile Solutions, LLC began in 2003. The idea for the product was a direct result of frustrations people experienced when trying to view residential properties. Most of the time, people are encountered with missing, or dirt-encrusted brochures, calls to Realtor offices that were closed, and waiting days for a Realtor to return calls. The global trends and market needed for another way to instantly deliver information.
After seeing the need for a Real Estate marketing tool, AccessU2 Global Property Info™ was the first company to exhibit at the National Association of Realtors (NAR) in its product category in 2004. The first year, while in concept development mode, there were no competitors, but neither were there any carriers yet able to operate with short code to receive text or pictures. At the 2007 NAR, four competitors that had been in the market in 2006 had exited, while eight new competitors were in evidence.
The Company conducted extensive market research between 2004 and 2006, utilizing both real estate professional and consumer focus groups as well as beta testing. Approximately 30 Realtors were involved and 250 signs were out in the marketplace. During the 1000 beta tests on the system, consumers were given the option of either initiating the request with a text message or by dialing a toll-free number and entering the info when prompted (via an IVR). 940 used and preferred the toll-free number and IVR versus 60 who used the text message capability. The value proposition then, as now, for real estate professionals who are members of the AccessU2 Property By Phone™ system is: (1) being connected to buyers who have not chosen a Realtor yet, (2) increasing listings as home sellers demand this type of lead capture and tracking system and will choose Realtors who are members versus those that are not, (3) increasing sales with faster, more qualified leads, (4) realizing significant cost savings with the eliminated need for printed brochures and keeping brochure boxes full, while having a real green impact on the environment. The results of the beta test provided the clear confirmation on the patent pending process that was filed in 2005 and published in 2007.
Although there are competitors emerging daily in the market place, AccessU2 Mobile Solutions, LLC is the only platform designed and built to accommodate the growing needs of that market. The platform offers three languages, with capability for many more. Visit us often and let us know what you think.